Are you tired of being the best kept secret?

Take our personal and business development courses and learn to build a business that is a reflection of your best self.

If you are at all frustrated with the rate of growth or direction that your business has taken, then read on.

It’s time to implement a solid strategic marketing plan to get where you want to go. This does not have to be a difficult, frustrating, or onerous process. With the right kind of support, you can learn the skills and create an effective mindset so that your inner game creates an outer reality that matches your dream.

The Claim Your Niche teleclass program is designed for maximum flexibility – to support you with whatever project is at the top of your list. Let’s face it, most of our clients would rather not be doing marketing, sales, or business development.  They’d rather be delivering their service. Our classes maximize the enjoyment of these tasks by aligning the activities with your core being, providing support, encouragement and a safe space and last but not least, making sure that you are handling and working with all the complex emotions and states that come with change…even (or especially) positive change.

Core Identity Marketing

10 weeks – next class starts Tuesday March 23rd from 9am-10:00am (Pacific Time).  Click here for more information.

To grow you business you must first define your service in a way that is attractive to your target market. In “Core Identity Marketing” we treat that as an iterative process.  You don’t sit in your office and get clear and then spring forth fully formed like Athena from Zeus’s brow.  You write, or you network, or you speak or you do what you do to get clear.  In this class you will learn the basics of marketing syntax, and good networking practice as well as be held in a process that enables you to align your message with you are at core, with what brings you joy to do for others…all while doing activities to build your business.  Market positioning for the self employed service professional.

The Art of Social Media

10 weeks – next class starts Tuesday June 8th from 9:00am-10:00 am (Pacific Time). Click here for more information.

Many people think that social media is just another curse of marketing in the 21st century. Others that social media should just be for personal use.  What if it were fun, relevant to conveying your message to your target market AND what if it was Art – a way of expressing your core being?  In this course you will set up your social media activities to work strategically, automate what is boring to you and have fun creating pieces that communicate your essence.  Effective.  Authentic.  Fun.

Websites that Sing

10 weeks – next class starts Tuesday September 21st from 9:00am-10:00am (Pacific Time). Click here for more information.

This is a class in how to avoid “website heartache” (the condition arising from spending hours and hours creating a website that does nothing for your business).  In the class you will cover basic market positioning and how to isolate relevant keywords for Search Engine Optimization (SEO).  The class will then support you on your writing and implementing journey as you create a website that sings while it sells (while you sleep).  Note: while the course does have specific recommendations and resources for web site design and technical implementation, it is primarily about writing your own copy and understanding how to communicate your Unique Selling Proposition (USP) on the internet.