Who takes Core Identity Marketing?

“Core Identity Marketing” is the name we have given to marketing that is based on an authentic expression of the strengths and preferences of business owners. This 10-week business development course for small business owners, (particularly those who provide a professional service) teaches marketing principles, and provides the structure for participants to identify their core marketing identity and message. Given the current economic climate, thoughtful, targeted, effective marketing is a necessity to those who want to not only stay in business but continue to grow.

This course is appropriate for you if you:

• Are committed to growing your business substantially in the next calendar year.
• Have your service offering already defined and are in business (if you are just starting, in transition, or still clarifying/tweaking your offering that’s OK, but if you are still choosing between two or more very different offerings this is probably not the right course – please call and we’ll see if there is a match).
• Want to dramatically increase your income and your success and are ready to do the inner personal growth work to leave survival mode and other limiting mindsets behind.
• Are willing to do what it takes to not just try out ad-hoc marketing promotions, but to create campaigns that can turn into lead generation systems.  This means step-by-step implementation of internal and external business and personal growth strategies.
• Are willing to spend at least three hours a week on your marketing (1 hour in class plus written work) and are willing, in addition, to go to networking events.  If the word “networking”  unnerves you, that’s normal – most of our students start out there – you just have to be willing to endure some discomfort until a more productive mindset becomes natural (and yes, that’s part of the course).
• Would like to put in place the foundations that will allow exponential growth when you decide what your next level will be.

Course Structure

“Core Identity Marketing” is a 10-week coaching program conducted with a group of professionals who are hungry to establish their business on a sound and profitable basis. If you would like to have a business that supports your “right work” in the world and become known in your field…maybe even become “just a little bit famous” then this is the right course for you.  The course will guide you step-by-step through everything you need to do to be ready to articulate a clear message to your target market.

The next “Core Identity Marketing” tele-class starts: Tuesday March 23rd at 9:00 a.m. The class meets by teleconference/webinar every Tuesday after that, from 9:00 a.m.- 10:00 a.m. Pacific Time, ending on March 30th, 2010.  All sessions will be teleclasses conducted through a segmentable conference line with an additional sign in for a webinar line (to participate in small group discussions you must be on the conference line) and will be facilitated by Janet Schieferdecker.  All web presentations and large group discussions are recorded and posted to a web page where they are available to participants for review or make-up.

Putting this much attention on your business will get you results. Even if you can’t make every class, the work has been separated into very “do-able” chunk sizes, and revenue producing activities.  The support of the group will get you great ideas of how to move forward with your business.

Training material: the class comes with a downloadable workbook.  Ideally you will work with others in the course to complete this material.

Core Identity Marketing will be offered one more time in 2010.

Individual support is available for additional fees. There are three types of programs available – details below.  Calling a course facilitator with a quick 10-minute question is not only OK, it is encouraged and is considered part of the program.  We guarantee 24-hour response from Monday-Friday and 48-hour response on weekends.  However, frequent calls of more than 15 minutes in duration or requests to edit copy will incur additional fees, you will be clearly informed if you are about to incur fees and given the choice of whether or not to proceed.  In our experience most of your questions can and will be answered on the calls, and as the group shares information, resources and gives eachother feedback you will have more than enough clarity and instruction.

Benefits of taking Core Identity Marketing

If you do the work and participate in the program you will have these things in place in 10 weeks:

• An articulated unique market position. In order to brand yourself and truly Claim Your Niche (by occupying it) you will need to gain a clear sense of your service’s market position.  During the course you will be constantly refining that definition and using it to identify key words and to create a powerful, consistent marketing message throughout all of your marketing efforts.
• A solid understanding of how to make basic marketing tactics work for you both to generate leads and to convert them into paying clients. By the end of the course you will have a systematic way of doing things that consistently generates the right kind of clients.
• Networking confidence: you will be working your network and have identified and hopefully partnered with at least one “power referral source”.  Since you will have learned how to engage in useful marketing conversations, and will be doing strategic, targeted networking you will most likely find networking enjoyable and will at least find it effective.
• Increased self esteem. Sounds like a big claim but our experience shows that as people identify and move past personal hurdles and make their business work – their self esteem soars to new heights.  Since “Core Identity Marketing” is many business owners first Quantum Growth experience, some of the biggest limitations are identified, included, appreciated and shifted during these ten-weeks.
• At least one piece of marketing collateral (e.g. a flyer or a website home page) that expresses your Core Marketing Identity’s message.
• Group support and structured feedback means many minds and lots of energy helping you achieve your goals.
• A strong resource network. A line-in to an information hub of like-minded entrepreneurs focused on doing what works.
• More clients

The curriculum covers:

• Working with “ecology” (the internal reason we haven’t done something we think we want to do);
• Mindset Optimization (actually wiring our brains into a productive mindset);
• Identifying our sense of mission and purpose and expressing it in our business;
• Robert Middleton’s Marketing Ball;
• Effective Networking Techniques (our material – gleaned from experience and research of many experts);
• Advanced Positioning and Program Design (our material);
• Basics of key words and SEO (Search Engine Optimization) (our material);
• NLP techniques based on the work of Robert Dilts, Carl Buchheit, and our own innovations;
• Marketing Syntax and Core Marketing Message;
• The “Sales Funnel” and it’s relationship to good service design

We have received permission to use, and in some cases pay for all materials that are not our own intellectual property.  If we use someone else’s ideas we endeavor to clearly cite the source.  All materials are included in the course fees.  All materials have been integrated and reproduced in one cohesive workbook that will act as your step-by-step implementation guide, where at each step you will be able evaluate your best option.

Ready, Set, Grow! Payment Options for Core Identity Marketing

Once you sign up you will be asked to submit a credit card for payment either all at once, or for your first and last month fees.  This deposit represents a commitment to your business. If you choose a payment plan, you will also be asked to sign up for a paypal subscription.  If this is impossible we also take checks but if you are paying monthly we will need post-dated checks for the entire period.  You will receive post dated invoices at the same time as you sign your contract.

Tier one: Class only, just point me, I’m ready.

If you feel like you are ready to go, and just need the information and structure to get things done.  This is your best option.  There is no one-to-one component, only the group classes.  If you hit a wall and need extra help you can always make an appointment with a course facilitator separately.

• $700 ($595 if payment is received before March 12th).

Tier two:  Class plus three 1-1 coaching calls (50 minutes each), I would like more attention from the facilitator on my business each month please.

* recommended

If you feel like you would like to brainstorm with a coach and increase the level of your accountability, and the input of ideas and feedback you can sign up for three individual 50-minute coaching calls.

• $955 ($850 if payment is received before March 12th).

Tier three:  The works, class, plus coaching, plus 1-1 in person breakthrough sessions.

If you feel like marketing has unpleasant connotations and sales is just a dirty word, or if you know you sabotage yourself when success starts happening then this is your best option.  Or if you just plain can afford it and would like more attention on your mind, your business and your life, then this is the right choice.  You will either have weekly sessions for 10-weeks or you may choose to have a combination of live 2-hr NLP breakthrough sessions and 50 minute phone coaching sessions (totalling 10 hours), and the group classes will be available to you at at a great discount.

• $1850 ($1745 if payment is received before March 12th).

What makes this course different from any other business coaching program?

It works, if you do.

Our Guarantee:

IF (emphasis) you participate fully in the program (attend all calls, events, and meetings/appointments or listen to the recording and do the activities), do the agreed writing, speaking and networking, follow instructions as laid out in the curriculum, and report in as required)…AND at the end of ten weeks you feel dissatisfied with the program you may ask for and receive your money back.

Interested?

Please contact us by phone or e-mail. We will do a free “Quantum Growth Business Strategy Session” to make sure the class is appropriate for you and your business.